1. Informational Query
The user wants to learn something or get information.
Examples:
- “What is SEO?”
- “How to make a website?”
- “Weather today”
Purpose:
Knowledge, answers, guides, definitions.
2. Navigational Query
The user wants to go to a specific website or page.
Examples:
- “Facebook login”
- “YouTube”
- “Amazon customer service”
Purpose:
Reach a known brand or website.
3. Transactional Query
The user is ready to buy something or complete an action.
Examples:
- “Buy laptop online”
- “Book flight tickets”
- “Netflix subscription price”
Purpose:
Purchase, signup, download, register.
What Is Eye Tracking in SEO?
Eye tracking is a method that uses heatmaps and user-behavior tools to see:
- Where users look first
- How long they look at certain areas
- What part of the page they skip
- Which elements attract attention